How to fix Google Shopping titles over 150 characters

A title longer than the attribute limit needs editorial repair. Preserve the essential product identity instead of blindly cutting the string at a character boundary.

Reviewed October 4, 2026 · Independent guidance · Static feed check with contextual limitations

What does this issue mean?

Google’s ordinary product title attribute has a 150-character limit. A title assembled from brand, product name, every option, every category and promotional text can exceed it quickly. The goal is an accurate, readable product title, not a list of every possible search phrase. Supported characters and content policies remain relevant after the length passes.

Why this happens

Long titles commonly result from a feed template repeatedly appending variation values, duplicating the brand already in the product name, or including sale notices and shipping promises. Some integrations concatenate empty separators or a full category breadcrumb. Review the generation rule so the problem does not return on the next scheduled export.

How to diagnose and fix it

1. Measure the exported title itself, rather than the visible store heading or an upstream template field.
2. Remove repeated words, promotional claims and unnecessary category chains while preserving essential model and variant information.
3. Review the proposed shorter title manually; automatic truncation can remove a crucial model number or create ambiguous offers.
4. Update the source or feed rule and scan again to confirm every affected offer stays within 150 characters.

Before and after example

The examples are illustrative. Replace them with verified information for your own offer; copying an example identifier, amount or URL would introduce incorrect data.

Before

title = brand + name + brand + every category + promotion

After review

title = brand + product name + relevant size or color

The checker uses Unicode character counting rather than a marketing keyword score. Feed Doctor flags excess length but does not rewrite or truncate your business copy automatically.

Shopify fix

Find the affected product and exact variant in your Shopify catalog, then identify which product field or Google & YouTube channel setting supplies title. If a separate feed app generates your export, inspect its mapping instead of assuming the channel settings control that file. Change verified source data, save it, and obtain a fresh export.

Compare one affected variant and one previously correct offer before making a bulk change. Do not change stable IDs just to improve a report score. If the issue involves identifiers, verify whether the connector reads barcode, brand or manufacturer reference data. If it concerns a live page or shipping account setting, a feed-column edit alone may not resolve it.

WooCommerce fix

Open the relevant product or variation and inspect the attribute consumed by your Google feed integration. Google for WooCommerce can map product attributes into feed attributes; third-party feed generators may use different mappings. Check both the stored value and the exported result, especially when parent attributes are inherited by variations.

Update the source value or mapping deliberately and regenerate the feed. Keep product identity, currency and variant relationships consistent. Avoid editing only a downloaded snapshot if a scheduled exporter will replace that change. For an account or website issue, repair the effective configuration and public offer as well as reviewing the file.

Verify the repair before submitting

Keep the original feed as a backup and compare the same affected product IDs in the regenerated file. Confirm that the expected product count remains unchanged and that no unrelated fields disappeared. If you applied a bulk rule, inspect offers outside the original affected set as a control; an overly broad mapping can fix one problem while creating another.

Run a new static scan, then separately check live product information and your Merchant Center diagnostics. File format validation cannot determine every policy, account, image or website condition. Processing and recrawling take place in Google’s systems, so a corrected file is not an immediate promise of approval. Use the actual updated diagnostics to decide whether additional investigation is required.

Frequently asked questions

Related feed issues

• How to fix missing product titles in a Google feed
• How to review repeated Google Shopping product titles
• How to fix missing product descriptions in Merchant Center

Official references: Google product data specification, Shopify Google & YouTube requirements, WooCommerce attribute mapping. Requirements can vary by product, country and account setup.